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Content marketing goes hand in hand with PR – but what exactly is it?

It’s all about creating and sharing valuable content with customers and followers to improve brand awareness and drive customer action.

Think of it as an ongoing marketing process where your business looks to deliver information that’s informative and helpful, rather than throwing around the sales pitch, to build better relationships and improve brand perception.

Content marketing can be a great way to support your PR goals, ensuring your stories and messages get shared in a number of different ways, through a number of different channels for maximum impact.

At EFFECTIVE we can develop a content marketing strategy that aligns perfectly with your overall marketing goals to deliver the results you want.

With a little bit of creativity we can create all sorts of great content from engaging blogs, beautiful graphics and videos, competition giveaways, and more to support your PR campaigns and drive brand engagement.

And, using clever tools we know how to deliver the right messages across the right online and offline channels.

As with all of our PR and marketing efforts, everything is measurable with our content marketing efforts. We can track who’s engaging with the content being sharing and on what channels, and we can use this data to tweak and tailor our approach to deliver better results for you.

So, if you need a hand getting your messages seen and heard leave it to the EFFECTIVE team to sort.