We’ve been asked by a lot of our clients recently about Google reviews, so we decided to write this article to explain exactly what they are and why they’re important for your online PR. And, we’ve also got a few tips to help you get positive ones.
Instagram has become a hot topic in the Effective office. Most of us use the platform personally however from a business perspective there have always been questions as to how best we use it to promote Effective.
Carrying out good market research is a vital part of developing an effective digital marketing strategy. It helps you identify your audience’s needs and motivations (very different things) and can help you see what your competition is doing.
Boasting 433 millions users globally, and 20 + million users in the UK alone, Linkedin is the largest professional online network. If you’re not on it as an organisation or as an individual, you’re missing a big trick in your marketing mix.