We’ve been asked by a lot of our clients recently about Google reviews, so we decided to write this article to explain exactly what they are and why they’re important for your online PR. And, we’ve also got a few tips to help you get positive ones.
Instagram has become a hot topic in the Effective office. Most of us use the platform personally however from a business perspective there have always been questions as to how best we use it to promote Effective.
Carrying out good market research is a vital part of developing an effective digital marketing strategy. It helps you identify your audience’s needs and motivations (very different things) and can help you see what your competition is doing.
Boasting 433 millions users globally, and 20 + million users in the UK alone, Linkedin is the largest professional online network. If you’re not on it as an organisation or as an individual, you’re missing a big trick in your marketing mix.
Learning how to use Google Search Console to support your SEO strategy is really important. It’s a fantastic tool for two key reasons. It shows you if there are any website issues (such as broken links, page errors, etc.) on your website, and it also shows you what search terms people have used to find your website.
With the first week of Euro 2016 over, it’s a good time to take a look at which reputations thrived and which reputations barely survived. George Milburn spent the week at Effective Towers this week and shares his views on all the action on and off the pitch in the PR stakes.
In case you’ve travelled from another planet or continent, Wales will be playing in a major football tournament for the first time in 58 years. The boys have qualified for Euro 2016, and will kickstart their campaign against Slovakia on June 11.
In April we shot some ‘behind-the-scenes’ video for the RHS Cardiff Flower Show at Bute Park in Cardiff. We were blessed with good weather and it was the perfect day to test a few tools we’d been playing around with in the office.
It’s easy to forget just how incredibly useful the humble email is for businesses. Even with the rise of social media marketing and pay-per-click advertising, emails are still a great way to reach out and influence your customers and prospects.
For businesses in Wales, social media is an important part of the marketing mix but as organic reach on Facebook drops, and Twitter struggles to gain new users, where will UK social media users be in 2016? Here are a few platforms to keep an eye on, after all it’s not all about Facebook and Twitter…