We’ve said it before and we’ll say it again, your business needs social media. It’s a fantastic way to connect with the local and wider world around you, and if you use it well you can improve brand awareness and drive people to your website.

But of course those benefits won’t be found if you use social media badly, so we decided to write this blog post to show you how to make a social media plan for your business that does the job!

Think about your goals

This step is important!

Think about why you’re on social media because plenty of businesses don’t; instead they see social media as a selling tool.

If all you want to do is promote your products and services you won’t find many benefits to social media. A good rule of thumb for us is that your social media profiles should be 80% personality and 20% promotion.

Thinking about the key questions – who you want to target and what messages you trying to promote – will really help you focus on what social media channels you want to be active on!

Decide what content you need for the job

Once you know what messages you want to share and who you want to share them with, the next step is to decide how exactly how you’re going to share your message.

Will you be writing blog posts, creating videos and infographics, or will you be using images?

Deciding on the content you need for your social media comes from knowing your audience. In today’s age video content is king, but that doesn’t mean the written word is dead. You just need to capture people’s attention differently.

See what your competition shares, and take note of what content is being engaged with, can you offer something new?

Create a content calendar with themes

Once you’ve planned out the sorts of messages you want and the content you want to share them through, it’s time to put that into a calendar of activity.

We think a good way to approach this is to give each month a different theme – helping you focus your messages – keeping things simple for your followers.

You don’t need anything fancy for the calendar, just set out when exactly you’ll be creating your content and this should keep you on track.

We appreciate that it’s tough finding the time to create all the great content you want to for your social media plan, so don’t overdo it. Instead of constantly creating new content, find new ways to share and recycle your current content.

*Creating a yearly content planner is tough work in one go. Split it up into quarterly chunks, and take time to analyse what’s worked before and what hasn’t!

Schedule your content

There are plenty of tools that help you schedule your social media content in advance, Hootsuite and Buffer spring to mind (they’re free too). These tools will save you time and effort doing your social media marketing, so make sure you check them out.

Track your results

Every social media platform will have its own analytics tools; check them on a weekly basis to see what content is working and what isn’t.

Don’t forget a budget

To get the ball rolling we always recommend a small budget. You can easily reach thousands of people with £10 on Facebook and Twitter, so you don’t need a huge amount of money, and this really helps your content get seen.

Closing notes

And that’s it! Those things are all you need to make a social media plan for your business. If you’re time-strapped and can’t manage your social media accounts why not contact us? We’ll be happy to help!