We’re often asked by clients how to improve their Twitter engagement, so in this blog we wanted to offer our 6 tips to answer their question.
1. Images can say a thousand words!
500 million tweets are sent every single day. In amongst all those tweets will be your content. So how do you make it stand out? Use images!
They help to draw the eye of a Twitter user and if you don’t believe me, believe Hubspot. After analysing over 4.8 million tweets they found that using images increased the likelihood of a retweet by 94 percent!
We’ve found at Effective that simple graphics really help to boost Twitter engagement. That’s because they can instantly tell the story of your tweet to someone quickly browsing on Twitter.
2. Add relevant @mentions and #hashtags to boost visibility
If you’re going to mention an event, a place or client, check to see if they’re on Twitter. If they are, include their @username in your tweet and they’ll be notified that you’re talking about them.
More often than not they’ll give you a retweet and a ‘favourite’. Guess who one of our retweets for the above post was from? (hint: @TheWallich)
3. #Say #no #to #spam
Don’t be that business that uses too many hashtags in your tweets. Hashtags can really work if you want to join in on a trending conversation or highlight a keyword in your tweet; just don’t use too many!
Your followers will think “this account is spammy, I’m unfollowing.” People really don’t engage with tweets that look like spam, you’ll just lose followers!
4. Use Tools to Remove Your Fake Followers
There are a number of Twitter analytics tools that help you to remove fake followers. Although this may not help to increase engagement directly, it will help you to remove irrelevant and non-engaging accounts, which will allow you to focus on the real people instead!
We’ve tested two tools to find fake followers; Fakers and Twitter Audit. With a pro account they can help you remove fake followers if your account has too many!
5. Timing is key
Tweets have a small shelf-life, your tweet might only have a shelf-life of 10 minutes. That makes timing important.
So, how do you find out when the best time to tweet is?
The best way is to use social media tools like Tweroid that will analyse your followers for a ‘best time to post’.
If you use a social media content manager like Hootsuite or Buffer they can also post your content at the optimum times to increase your engagement.
At Effective we’ve found people are most on Twitter when they’re on the move between 7:30-9am and 5-7pm; they’re browsing on their phones and looking for easily digestible content!
6. Keep testing!
You’ve had some great tweets and probably some not so great tweets, it happens!
Use analytics.twitter.com to find out exactly what’s worked and when! See what tweets were more engaging than others, and use similar traits in your next post!
By learning over time what content your followers really like you can really improve your long-term engagement rate. The best brands on Twitter know exactly what their followers like and they keep creating content they know their audience will appreciate.
So there you have it, 6 ways you can improve your engagement rate on Twitter. Why not leave us a comment and let us know your thoughts on the article?
And if you’re business is struggling to get better social media engagement and leads, get in touch with us. We love helping businesses be more Effective with their social media.