THE EFFECTIVE CHRISTMAS AD ROUNDUP

As all the UK retailers roll out their Christmas adverts for 2015, we thought it would be a great idea in the office to share with each other (and you) our personal favourites! Between us we’ve come up with some obvious choices and we’ve thrown a few surprises in the mix too.

Come and take a look at our list and get ready to feel all nostalgic and Christmasy!

KATH – TOYS R US: ‘MAGICAL PLACE’ (1989)

As a general rule, I love all Christmas adverts. They are sparkly and bright and bring to mind my favourite time of year. John Lewis and Coca Cola have both made their mark in recent years but the advert that always makes me feel festive, even though I’m not sure it was intended as a Christmas advert, is Toys ‘r’ us .Even now the song makes me think about bikes, Barbies and random stocking fillers. I imagine it cost significantly less than this year’s offerings too!

FFION – SAINSBURY’S: ‘CHRISTMAS IS FOR SHARING’ (2014)

For me, last year’s Sainsbury’s Christmas advert was outstanding, and definitely deserves to be named as one of the top Christmas adverts of all time. The message that ‘Christmas is for sharing’ is one that is as true today as it was in 1914, and is a message that sometimes get lost in the commercialisation of the season. It’s such a powerful advert that really restores your faith in people and their ability to put aside their differences and come together.

BEN – HARVEY NICHOLS: ‘SORRY, I SPENT IT ON MYSELF’ (2013)

We’ve all been there brimming with excitement only to receive a Christmas presents which ends up being really disappointing! And that’s why I love the Harvey Nichols ‘Sorry, I Spent It On Myself’ ad because it portrays that moment perfectly, with humour and honesty!

NATHAN – IRN-BRU: ‘SNOWMAN ADVERT’ (2011)

I’m going with this absolute cracker from 2011. Initially it looks like we’re getting The Snowman as we know it, but before long the ad descends down a tunnel of selfishness, a fractured friendship and probable severe injury. Christmas as we all know it.

JEN – COCA COLA: ‘HOLIDAYS ARE COMING’ (1995)

My favourite Christmas advert is the ‘Holidays are Coming’ advert by Coca Cola. I like this advert because it is simple yet effective (hah). It doesn’t have a serious story or make you want to cry. It is what it is – an advert that shows Christmas joy, people being together and of course the iconic Christmas truck.

I also like the fact that it hasn’t changed since it launched in 1995, which shows it is timeless. It’s a nice thought that in another 20 years my kids may type of the same sentiments!

HELEN – YELLOW PAGES: ‘MISTLETOE’ (1992)

I’m quite traditional when it comes to a Christmas advert – basically anything that shows people coming together / getting a bit emotional and generally happy does it for me every year; this excuses a mild blip around the early teens when anything blatantly advertised from the Boots catalogue at Christmas got my vote!

A favourite has to be the old Yellow Pages festive effort – a little boy using the (now rarely seen!) book to gain a mistletoe kiss – what’s not to love? Merry Christmas!

LYDIA: JOHN LEWIS: ‘FOR GIFTS YOU CAN’T WAIT TO GIVE’ (2011)

I love John Lewis’ ‘For Gifts You Can’t Wait to Give’ from the year before last. I’m a bit of an embarrassing, sentimental weeper at the best of times, so Christmas ads are just my thing and a little cutie, a non-preachy moral, a twist in the tale and marvellous song make for a wonderful combination.

I’m in my element Christmas shopping and finding that perfect something for my nearest and dearest, so the little man’s fit-to-burst excitement at wanting to hand over his find really strikes a chord.

And I love the incongruity of pairing miserable, melancholy dude Morrissey’s tune with such cheesy footage – like the gift giving, it’s unexpected, which is what the best Christmases are all about.

So there you are!

What did you think of our list? Let us know your favourites!