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As Warren Buffett stated “It takes 20 years to create a reputation and five minutes to ruin it”.

Of course, no one wants a crisis, but they do happen. And more often than not, you will be judged on how you dealt with that crisis rather than the crisis itself.

The EFFECTIVE team has substantial experience of how the media in particular works during a crisis.

We use this knowledge to advise clients on how to plan and manage the communications around a crisis, working to ensure that their reputation is protected at all costs.

We prepare by…

Evaluating the situation using tactical decision-making to help us identify if we are in a crisis or if one pending which can be averted.

We check…

What does this mean for the client? Is it high or low risk and therefore what type of strategy and action plan do we need to adopt?

We always…

Respond quickly and appropriately, and we face a public challenge with facts, dignity and reputation credibility.

We act to…

Avoid any negative outcomes at all costs, and set in motion factors designed to combat a crisis and to lessen any damage.